About 40 percent of millennials surveyed by The New York Times earlier this year said that pouring a bowl of cereal is inconvenient.
But that won’t stop Kellogg’s. To try to nab a generation that left cereal in its childhood, Kellogg’s just opened its first-ever restaurant in New York’s Times Square. The best/worst part: A bowl will run from $6 to $8—at least double the price of an entire box, which makes total sense.
Of course, the cafe opened on July 4. Because America.
