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Branding the Church


What’s the biggest threat to Christianity today? Is it postmodernism? Relativism? Skye Jethani, managing editor for Leadership, says no, it’s consumerism. In a post on the Out of Ur blog titled, “The Cult of Mac,” Jethani discusses the unique effects that consumerism has had on the church and how branding Christ has created a consumer-driven Christian community. He asks, “If brands have become religions, is the opposite also true? Have religions been reduced to brands?”

What are your thoughts? Is consumerism the biggest threat to the church today?

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