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America’s Most Popular Bible Translation Is a Bit of a Surprise

Well, this comes as a little surprise. A recent, lengthy study says that when Americans read the Bible, 55 percent of them are reading ye olde King James Version—dwarfing the percentages of those who read the New International Version (19 percent) and far outpacing the numbers of other versions. The study is coming as a shock to booksellers, who had long considered the NIV the most popular Bible out there. In terms of sales figures, they’re right. But when it comes to actually reading the Bible, the KJV is the hands down winner. That’s all according to the study, which was done by Center for the Study of Religion and American Culture at Indiana University–Purdue University Indianapolis (some research studies should consider studying ways to cut down on the length of their names) …

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