Now that Black Friday, Small Business Saturday and Cyber Monday have passed, there’s a day not dedicated to spending money to get a good deal—#GivingTuesday wants you to give back. The idea is pretty simple. Instead of focusing on consumption, on December 2, people can take some time to give—time, money, social media awareness—to a cause they believe in.
On the Giving Tuesday site, Facebook page and #GivingTuesday Twitter feed, companies and organizations are posting special campaign events: Adobe is giving $10 to the World Food Program for every #GivingTuesday tweet; The Gates Foundation will match donations made to Shot@Life; there’s even an “augmented and virtual reality” Giving Tower that shows how donations are “stacking up” (get it?) in real time; and much more. All that to say, if you are thinking about making a donation to your favorite charities, today would be a great day to do it …
