Stereotypes about hipster cliches are everywhere, and most aren’t accurate at all. But—we’re generalizing here—it’s a fair assessment to say hipsters 1) don’t eat mainstream commercial foods and b) do like anything that looks like it came from the ’20s or ’40s or, like, the 1870s.
Now a true champion of innovation has bridged the gap, bringing hipsters the truly nostalgic snacks in packaging that aptly signals hipstericity to everyone around. Check out these “rebrandings” by artist Dan Meth of your favorite childhood snack, packaged specifically for hipsters.
If these don’t show up at Whole Foods’ new 365 stores, we’ll be furious.
Aaron is the editorial director of RELEVANT. Follow him on Twitter at @achanbury.