The Christian Post reports that while the pandemic season self-isolation guidelines have taken a stunning toll on the U.S. economy, at least one industry is in the middle of a small boom: Bibles. Tyndale House Publishers saw a 44 percent increase in sales of their Life Application Study Bible and a 60 percent bump in their popular Immerse Bible over the same month in 2019.
Tyndale also is seeing online engagement with its social media posts explode, with engagement of the company’s Bible verse memes tripling over last March and up 72 percent from the previous month. “It’s not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty,” said Jim Jewell, an executive at Tyndale.
Likewise, Alabaster Co. — a company that sells individual books of the Bible artfully designed in a sort of Kinfolk-type aesthetic — reported a 143 percent boost in sales over last year. Co-founder Brian Chung told Fox News that “people are looking for hope and restoration.”
“Even amidst suffering and financial hardship we’ve continued to see people engage with Alabaster by utilizing our free resources and purchasing Bibles as encouraging gifts for loved ones,” Chung said. “We believe people are buying Bibles because there’s a longing to connect with God, find meaning, and experience peace.”