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Put Down Your Phone for 10 Minutes and a Child Will Get Clean Water

Giorgio Armani has teamed up with UNICEF for a campaign that encourages people to go without something for 10 minutes, to understand how a small sacrifice can save lives around the world. If you can go 10 minutes without touching your smart phone, the designer will make a donation that will provide clean water to a child in need for one day. All you have to do is use your phone to go to the UNICEF Tap Project website, and follow the instructions—there’s no cheating though. The site actually uses the phone’s built in accelerometer to make sure you haven’t picked it back up …

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