Congratulations! What an exciting day for you. Pepsi, your number one most favorite soda of all time, is joining forces with Peeps, your number one most favorite seasonal dried-out-sweet-slime-and-yellow-sprinkle treat. Finally. It took a long time for experts to make something that is specifically engineered (and make no mistake, this is engineered) specifically for your unique tastes to be something you love, and you will.
There’s just one problem. How do you get your hands on some of this sweet, sweet, sweet, sweet Peeps-flavored Pepsi? Not in grocery stores, obviously. Pepsi-Cola isn’t about to drop something this delicious in a spot where just any old casual fan can get ahold of it. No, this “Pepsi X Peeps” is only available via a social media giveaway situation. All you have to do is post a selfie enjoying some Peeps to Twitter or Instagram with the hashtag #HangingWithMyPEEPS and #PepsiSweepstakes. Well, that should be very fun. And very easy to do since you love Peeps so much and will probably be eating them by the sleeve from now until Easter anyway.
Wait, did the Pepsi marketing team come up with some sort of statement that attempts to draw a questionable and perhaps not terribly well-advised connection between Pepsi X Peeps and the COVID-19 pandemic? Thought you’d never ask. Here’s Pepsi marketing boss Todd Kaplan:
After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite.
“Potential to become a fan favorite,” eh? Well, insofar as there is potential, it’ll be built on the shoulders of people like you — the lifelong fans who finally get to see their dreams come true. Congratulations on the collaboration you’ve always wanted and good luck on the selfie contest.