That’s right, a whole story devoted to helping people catch some midday shut-eye has opened in New York City, courtesy of mattress start-up Casper. (h/t NBC)
The store, called the Dreamery (sounds pretty close to an ice cream place), lets you check in, change into some pajamas, grab a sleep mask and take a quick nap in one of nine sleep pods. A nap costs $25 and lasts for 45 minutes.
Neil Parikh, Casper co-founder and COO, told NBC: “We wanted to create a place where we could create both products and amazing experiences to help people sleep better. You enter this really wonderful zen zone that’s been designed exactly for napping. So everything from the scent, to the smell, you can actually meditate inside our pods.”
Casper is calling the Dreamery a “social experiment.” The store will also host community events (group naps!) and classes (how to nap!) in addition to regular services.
“We’re trying to figure out how to encourage this kind of behavior throughout society to get people to take a second and recharge,” Parikh said.