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Why Yahoo Paid $1 Billion for Tumblr

Under the leadership of a new CEO, Yahoo is trying to reclaim its title as a leader in innovation, which primarily means it’s buying other websites. The company recently spent more than $1 billion for the blogging platform Tumblr, an interesting move considering the site’s limited functionality. Here’s a handy guide to just where all the money went:

Tumblrs featuring animals wearing human clothes

According to Yahoo’s investment, Cats wearing sweaters, animals with glasses, dogs wearing hats and other clothed-animal blogs have a greater approximate net worth than the GDP of most American cities.

Tumblrs featuring Ryan Gosling doing almost anything

Whether he’s refusing to eat cereal, saying “Hey Girl” or going head-to-head in a cuteness contest with puppies, the actor’s net Tumblr worth is more valuable than some professional sports teams.

Tumblrs featuring extremely specific photos

Thanks to Tumblr, photos of hipsters taking pictures of food, images of Kim Jong Il looking at things, collections of awkward stock photos and even random photos of “Goths up trees” now all have entire websites dedicated to them.

Tumblrs featuring oddly photoshopped celebrities

Aziz Ansari’s face on rappers, Olympian McKayla Maroney being unimpressed in various situations and doctored photos of actresses without teeth show that Tumblr is about 30 percent funny celebrity photos.

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Tumblrs featuring old people who don’t get new technology

An older generation attempting to post restaurant complaints on Facebook pages, reposting satirical Onion articles they believe to be true or falling victim to unfortunate autocorrects: all get their recognition.

A Tumblr featuring one tiny hand

This unsettling Tumblr simply features pictures of famous people Photoshopped to make it look like they have one really tiny hand. By our estimation, it is worth more than a billion dollars.

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