In 2008, MySpace hit a dubious landmark: It was taken over by Facebook in overall Internet ranking. Th at led to multiple shakeups, redesigns and adjustments in corporate strategy. In the last quarter of 2010, the site lost more than $150 million, which was the last straw for owners News Corp. Th e site has become the black sheep of social networking.
Well, that may be changing (with a heavy emphasis on “may”). Th is summer, a group of investors, including Justin Timberlake, purchased MySpace for a reported $35 million (which sounds like a lot, until you realize the previous owners paid $580 million in 2005. Ouch.). While there’s no indication what the new owners have planned for the site, we’d like to humbly off er up a few suggestions:
Make it a portal for mid-‘90s TV.
What if you had a website that brought back TGIF? You would bookmark that site immediately. Th at could be the new MySpace, home to Step by Step, Family Matters and Hangin’ with Mr. Cooper.
Fill the Chatroulette void.
Create a site called “MyFace” where your webcam automatically switches on and captures you, whatever your mood or how bad your face looks. Make it even better (and avoid nudity issues) by put-ting everyone’s face in a cutout of Dolph Lundgren’s face from Universal Soldier.
Make Andy Samberg and Justin Timberlake post videos all the time.
This would be amazing.