Using Rosie the Riveter to Sell Kitchen Cleaner Is Not a Good Idea, Swiffer Finds

During World War II, the image of Rosie the Riveter represented an inspiring message to Americans as culture shifted and became more accepting of women to join the workforce. As Adweek points out, today, women are the main breadwinners in 40 percent of American homes—it seems society has come a long way since Rosie first rolled up her sleeves and began working alongside men. That’s why bloggers and customers weren’t too happy to see Swiffer using a Rosie the Riveter-like image to sell kitchen floor steam cleaners. Seeing the iconic symbol of workplace equality used to sell kitchen cleaner, didn’t sit too well with consumers. After a massive online backlash, the cleaning brand has since apologized and vowed to remove the ad …

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