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The Toronto Raptors Gave Away 1,200 Drake-Themed Lint Rollers Last Night

As you may have seen, hip-hop star Drake was recently caught on camera, lint rolling his pants at his courtside seat while taking in a Toronto Raptors playoff game. The combination of Drake and furious lint rolling caused the Internet to temporarily descend into an abyss of GIFs and lint-rolling one-liners. The Raptors however saw a marketing opportunity. During last night’s game against the Brooklyn Nets, the team handed out 1,200 Drake Lint Rollers as part of a partnership with record label OVO and laundry company bounce. Obviously, the campaign resulted in the Raptors easily winning the game …

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