An artist named Jennifer Bolande found a creative way to improve the views of landscapes blocked by billboards on the sides of highways: By adding photos of the landscapes themselves.
It’s called the DesertX project. Here’s how they describe it:
Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.
If you find yourself driving through the Coachella Valley from now through April you can experience the photography first-person, or check them all out here.
Jesse Carey is a mainstay on the weekly RELEVANT Podcast and member of RELEVANT's executive board. He lives in Virginia Beach with his wife and two kids.