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There Is Now a Dunkin’ Donuts’ Shark Week-Themed Donut

It’s true that Shark Week—Discovery Channel’s annual ode to shark-themed programming—likely jumped the shark last year with its fake Megalodon documentary, but at least this year, their not hiding the fact they’ve sold out. The network has teamed with Dunkin’ Donuts (because, why not?), to release this Shark Week-themed donut that slightly resembles a life preserver. As Adweek points out, “The partnership extends to the Dunkin’ logo on the Shark Week page, too—it’s mostly the same, except it’s had a bite taken out of it, and the slogan at the bottom reads, ‘Shark Week runs on Dunkin’’ (rather than ‘America runs on Dunkin’’).” Get it? Get it?!

Also, because, you know, the kids are really into this social media thing, they’re launching a ‘Take a Bite, Take a Pic,’ campaign, and will share some of the Twitter images of people eating the donuts during Shark After Dark. In case you forgot, Shark After Dark is a program in which people who know nothing about sharks, discuss unfounded theories about sharks, because Shark Week is terrible now …

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