Air France really gets kids these days.
They’ve just launched a brand new airline targeting millennials called Joon, and it is straight from the mind of Tom Haverford.
We could describe it, but why not let their press release and cool music video/Buzzfeed branded content ad thing do it.
Joon is a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too! … Joon will delight its customers’ taste buds with around sixty tasty treats, 20% of which are organic, sold on board by the crew. Enjoy a cold drink, a few appetizers, a high-energy fruit juice, fill up with vitamins or share a snack on board a flight in Europe …
Joon is electric blue! … With its chic sportswear look, the uniform of Joon’s 140 flight attendants reflects the spirit of the company. The uniform is made up of classic and modern garments, with slimline trousers, sneakers, redesigned sailor stripes and a sleeveless quilted jacket … The AlloSky Virtual Reality Headset will be available to Business customers on long-haul flights in collaboration with SkyLights.
Organic artisan treats. Skinny jean-style uniforms. “High-energy” fruit juice. Dancing. Ariana Grande. Rooftop bar. Youtube celebrities. Virtual reality for some reason. They’ve got it all, fellow kids.
They have nailed one millennial value though. Flights are pretty cheap: starting at about 39 euros each way.