Sorry, Wes Anderson’s New Signature Cologne Is Not Available in Stores

If you’re lucky enough to attend one of the international premieres of the new Wes Anderson film Grand Budapest Hotel, you may be able to catch a whiff of a fragrance commissioned by the filmmaker himself. In Hotel, a cologne called “L’Aire de Panache” makes several appearances, and in honor of the release, Anderson asked perfumer Mark Buxton to actually create the scent. As Slate notes, the cologne isn’t actually for sale (for now), but is being used as an eclectic promotional piece for the movie. According to the website of Nose (the French fragrance boutique where you can also smell it for yourself), the woodsy cologne itself “return to the wild forest” …

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