Chick-Fil-A famously takes the Sabbath very seriously.
As they explain on their website,
Our founder, Truett Cathy, made the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia. Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose–a practice we uphold today.
They even have a section on their website about closing on Sundays.
Sure, it may be a bummer when you have a chicken sandwich craving after church, but it’s generally seen as a respectable move that leaves a lot of profits on the table because of the observation of timeless values.
However, another fried chicken chain—Zaxby’s—decided to make fun of the practice in a new ad. The commercial doesn’t say anything really about a superior product, just that they are open on Sundays. It’s an odd move that’s facing some blowback on Twitter.
You can see the ad above.