Kendrick Lamar has announced the creation of a new company called pgLang, which is being described as a “new multi-lingual, at service company.” The press release says that it is “at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.” David Free, who has collaborated with Kendrick on several projects, said that: “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.”
All that makes determining exactly what pgLang is a little difficult, but there’s an interesting “visual mission statement” — a four-and-a-half-minute video starring Baby Keem, Jorja Smith and Yara Shahidi and Lamar himself. It’s got some cool visuals and questionable advice (please don’t stare at the sun) and what sure sounds like a new Kendrick song in the background. You can watch it at the company’s website.
There’s also some merch and at the site along with, one assumes, some forthcoming details.
Lamar has kept quiet since his work on Black Panther The Album: Music From and Inspired By but speculation is afoot that he’s got a new album in the works for 2020. We could use it. The man hasn’t released a bad song in his career.
