Let’s Hope this ‘Tornado Week’ Promotion Goes Better than the ‘Shark Week’ One

As part of a promotion for Tornado Week, The Weather Channel is running an online campaign that allows Twitter users to blow away their interns. Each time the hashtag “#TornadoWeek” is used on Twitter, the winds in the interns’ office are slightly increased. If it hits 1 million mentions, the simulated winds will reach the “effective” speed of an EF-5 tornado. (That means they feel like they’re 116 MPH). You can watch all of the action via a live video stream and even chat with the brave interns throughout the day. The campaign is similar to one that Discovery Channel attempted with its interns to promote Shark Week that was quickly discontinued after an unfortunate incident involving a live hammerhead …

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