According to data from Bloomberg, Instagram would be worth $100 billion if it were a stand-alone company. Of course, it’s not a stand-alone company. IG is owned by Facebook, which bought the app for $1 billion in 2012. That’s a 100-fold return. One-hundred fold.
Instagram reached 1 billion monthly active users earlier this month. Its revenue is expected to pass $10 billion over the next year. According to that same data, it is acquiring new users faster than Facebook and is projected to exceed 2 billion monthly active users within five years. While Facebook is on the decline in the U.S., IG is still growing.
Last week, Instagram announced IGTV, a new way for users to create longform videos and, more important for the business side of things, a new way for advertisers to feature on the app.