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Finally, a TV Channel Made for Dogs

On August 1, Direct TV users will be able to receive DOGTV—a network that’s designed and programmed to be watched by dogs. The channel’s CEO told Forbes, “As we work harder and both household members usually go out to work, dogs spend a lot more time at home. They’re very lonely, they’re bored, they suffer from separation-anxiety often and people look for solutions.” The channel even uses special color combinations optimized for K-9 vision and employs the deep knowledge of dog experts to make sure programming is intellectually stimulating for pets. If this whole thing sounds ridiculous, that’s because it totally is …

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