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Crystal Pepsi Is Preparing for a Glorious Comeback

Remember back in the early ’90s when Pepsi released a mysterious new beverage that tasted like Pepsi but was as clear as tap water? The experiment didn’t last long, but ever since it went the way of snap bracelets and POGs, die hard fans have been trying to encourage Pepsi to bring it back. One of the fans leading the charge is a competitive eater who goes by the name L.A. Beast. This week, he tweeted a letter he received from the soda maker, hinting that all his clear-beverage advocacy may soon be paying off. The letter thanked “Mr. Beast” for his fandom, adding “We definitely hear you and your followers and we think you’ll be happy with what’s in store.” A Pepsi spokesperson confirmed that the letter was real, telling Ad Age, “We think Crystal Pepsi fans are going to be happy with what we have planned.” Welcome back Crystal Pepsi. Oh, how we’ve missed you …

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