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‘Crazy Rich Asians’ Blew Past Expectations for Its Opening Box Office

Is it obvious we’re fans of this movie yet? Crazy Rich Asians, the first Hollywood film to star an all-Asian cast in a quarter-century, toppled industry expectations this weekend to take in nearly $25 million in earnings from Friday to Sunday. Include its Wednesday and Thursday returns, and the $34 million total tops the aggressive $31 million projections. (h/t Box Office Mojo)

On a sparse (considering its title) $30 million budget, Crazy Rich Asians is set to make a neat profit for Warner Bros. The movie’s expected to clear $100 million domestically and do well overseas. The lesson, underscored by other 2018 box-office hits Black Panther and Ocean’s 8: Representation not only can be a recipe for equal footing at the box office, but higher earnings to boot.

Take note, Hollywood.

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