Netflix Manages to Confuse Already Annoyed Customers

The CEO of Netflix took to the company blog yesterday to apologize for confusion around the recent price increase … and then announced the DVD service of Netflix will split from the streaming service and will be renamed "Qwikster." Overlooking that this sounds like a 1998 Web start-up, why does Netflix think a new name will make a higher price seem more palatable? …


 

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