Writer Greg Karber does not like the business ethics of Abercrombie & Fitch. He was outraged by comments made by company CEO Mike Jeffries in which he admitted that his store’s clothes are meant for “cool kids”—not those uncool, unattractive ones (like ones that wear a size extra-large). Karber also thinks it’s pretty lame that the company would rather burn unused clothes rather than donate them to charity because, according to one district manager, “Abercrombie and Fitch doesn't want to create the image that just anybody, poor people, can wear their clothing.”

Now, Karber has decided to help “rebrand” the retailer, by launching the #FitchTheHomeless campaign. He went to local thrift stores, bought all of the Abercrombie & Fitch clothes he could find and headed to Skid Row, where he gave the clothes to homeless people. He’s now encouraging others to do the same—find Abercrombie & Fitch clothing, give it to the needy and Tweet about it with the hashtag. His goal? To make Abercrombie & Fitch “The World’s No. 1 Brand of Homeless Apparel” … Discuss

For their new, perspective-altering television spot, the good folks over at Water is Life filmed a few Haitians rattling off a list of First World problems.

Kadin Adam, a ten-year-old from Portland, spends all week collecting cans and bottles, and uses the resulting cash to buy money for peanut butter and jelly sandwiches, which he wanders around Portland giving them to the homeless. It's about as good an idea for fixing homelessness as you're likely to find these days. While everyone else is dreaming up ideas for how to "fix homelessness," Kadin's just out there with his sandwiches, feeding people who are hungry. When FOX 12 asked one homeless man if he thought it was honorable, the man replied, "It's more than honorable. It's something he wants to do for a lot of people who are struggling, and I think that's great." And when the news asked Kadin if he really thought that he could fix homelessness, Kadin said, "If we all pitched in a little bit, we could all help feed the homeless people." So, there you go ... Discuss