In an effort to boost sales across the U.K., Coca Cola recently issued a report that discussed bold new strategies to get consumers to put down boring beverages like “water” and “tea,” and turn to a refreshing, sugary alternative. Because their research found that a quarter of beverages are consumed before 10 a.m., they are now looking for ways to convince customers that starting their day off with a soda is somehow a good idea. The report asks, "How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?" (In a follow-up statement, Coke said that they are actually referring to smoothies and juice as breakfast drinks, although that's not exactly how the initial report was worded.) Why not just convince people to exclusively drink Coke as their only source of hydration? What could possibly go wrong? … Discuss

 
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First of all, who knew you could ban certain types of emails? France did, that's who—and they're doing it. Specifically, they're banning checking your work email between the hours of 6pm and 9am, making it legally mandatory to leave your work at work and focus on home while you're home. It's all part of France's "35-hour work week," which they implemented in 1999, but has become difficult to enforce following the smartphone revolution. Well, smartphones or not, if you work from home in France, you'd better be prepared to pay the price.

In the meantime, according to Gawker, the average American works 200 more hours per year than the average French worker ... Discuss

 

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