In an effort to boost sales across the U.K., Coca Cola recently issued a report that discussed bold new strategies to get consumers to put down boring beverages like “water” and “tea,” and turn to a refreshing, sugary alternative. Because their research found that a quarter of beverages are consumed before 10 a.m., they are now looking for ways to convince customers that starting their day off with a soda is somehow a good idea. The report asks, "How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?" (In a follow-up statement, Coke said that they are actually referring to smoothies and juice as breakfast drinks, although that's not exactly how the initial report was worded.) Why not just convince people to exclusively drink Coke as their only source of hydration? What could possibly go wrong? … Discuss

A coroner in New Zealand said that the consumption of massive quantities of Coca-Cola is what likely killed a 30-year-old mother of eight. The woman’s family says she was addicted to the soda and would consume 10 liters of the beverage a day. Her health had deteriorated so badly that she had to have all of her teeth removed because of decay, and she suffered terrible withdrawals if she went without her Coke. She went into cardiac arrest and died in February 2010. In a statement, Coke said, “We believe that all foods and beverages can have a place in a balanced and sensible diet combined with an active lifestyle” and that "grossly excessive ingestion of any food product, including water” could be dangerous … Discuss

Coca-Cola and the World Wide Fund for Nature teamed up to create a 60-by-60 foot billboard composed entirely of plants and recycled materials. The green billboard, located on a busy street in the Philippines, could absorb up to 46,800 pounds of carbon dioxide in the next year. Sure, billboards are usually an eyesore, but at least this one is for a good reason ...