GoDaddy's advertising has always thrived on getting people riled up and catering to the lowest common denominator, but it seems they've finally taken it too far. Their planned Super Bowl ad was called "Journey Home," and featured a lost puppy making his way back to his owners, only to be met with the news that he has been sold (on a site his owners made on GoDaddy, of course.) The ad raises more questions than answers. Like, why did his owners use GoDaddy when they could have just posted on Craigslist? And, how are they getting wifi out in that barn? And, did anyone in the marketing department actually think this was funny?
A lot of people definitely did not think it was funny. A Change.org petition to pull the ad has over 40,000 signatures, saying it's cruel to animals and encourages irresponsible treatment of dogs. GoDaddy finally caved to pressure and will play a different ad this Sunday, and released a statement apologizing for the ad and informing us that the puppy in the ad, Buddy, has been adopted by a GoDaddy employee. So, everybody wins. Congratulations on your new family, Buddy ... Discuss