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Nielsen, the television audience measurement system, is now planning on using Facebook conversations about TV programs in their official metrics. This change is part of a larger effort to gauge how people engage with TV more accurately. The new Social Content Ratings system will also include conversations on Twitter and will cover content on both traditional television and on streaming sites. Sean Casey, President of Nielsen Social said, “Nielsen Social measurement is evolving to provide a comprehensive, standardized picture of how consumers are responding to program content through social media, wherever and whenever.” Discuss

6 Ways Social Media Is Ruining Our Friendships

Don't let digital interactions replace real-life intimacy. Read More

The Instagram account @socalitybarbie blew up last year, as Portland-based photographer Darby Cisneros anonymously posted stereotypical “hipster” photos posed with a Barbie—making an unstated but clear satirical dig at the idea of #liveauthentic. The account started as a parody of the Christian organization Socality, but it soon gained a much wider following. Then, after garnering an insane 1.3 million followers, Cisneros revealed her identity and shuttered the account. We asked her why. Read More

The Spiritual Root of Online Shaming

What shaming tells us about ourselves. Read More

Not Everything Is Meant to Be Shared

Keeping sacred moments off social media. Read More