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During last night’s Super Bowl, Coke unveiled this cinematic-looking, patriotic, one-minute commercial that celebrated the country’s natural beauty and embrace of diversity by showing people of various backgrounds singing “America the Beautiful” in their own languages. Evidently, because the Internet is full of people who think Americans should only speak “American”, this led to threats of a boycott. Though the hashtag “boycottcoke” initially led to comments like “America the Beautiful was meant to be sung in our accepted language” and “You can’t sing an American song in another language!”, it was soon overtaken by Twitter users explaining how ridiculous the complaints were. Only in America could a harmless soda ad lead to heated online arguments about race, patriotism and diversity ... Discuss

 

In an effort to boost sales across the U.K., Coca Cola recently issued a report that discussed bold new strategies to get consumers to put down boring beverages like “water” and “tea,” and turn to a refreshing, sugary alternative. Because their research found that a quarter of beverages are consumed before 10 a.m., they are now looking for ways to convince customers that starting their day off with a soda is somehow a good idea. The report asks, "How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?" (In a follow-up statement, Coke said that they are actually referring to smoothies and juice as breakfast drinks, although that's not exactly how the initial report was worded.) Why not just convince people to exclusively drink Coke as their only source of hydration? What could possibly go wrong? … Discuss

 

When a 31-year-old in woman Monaco began have heart problems and fainting spells, she went to local doctors to try and find out what was wrong. As it turns out, drinking nothing but soda for more than half of your life can have negative health consequences. Doctors say that the woman had developed critically low potassium levels and an erratic heart beat after drinking two liters of soda every day for the last 16 years. For most of her life she didn’t consume a single ounce of water—unless you count the kind that is highly caffeinated, sugar-infused and bubbly. Fortunately, a week after visiting the doctors, her potassium levels and cardiac activity returned to normal when she decided to follow some radical medical advice—she stopped drinking soda … Discuss

 

What’s the best way to ensure that your bottle of Coca-Cola stays ice cold? How about just making the bottle out of ice? Coke is rolling out their new ice bottles this summer in Columbia. The ice bottles come with a special slap bracelet-like band around them to keep your hands from also freezing, which can be worn as an actual bracelet after your Coke bottle is nothing more than a puddle of water … Discuss

 

Of late, Coca-Cola's marketing has focused on genuinely heartwarming, life-affirming, live-action experiments to attempt to show that the world is full of genuinely nice people. The free money-dispensing ATM in Spain was their last example—and now, we have this: In recent decades, the countries of India and Pakistan have had a tense relationship. Following years of military conflicts and political disputes, citizens of each country do not have much contact with one another. As part of their "Small World Machines" campaign, Coke created a special vending machine which (in addition to serving ice-cold, refreshing beverages) creates an interactive connection with someone in the other country. You can watch this, kind of touching, video and see the “live communications portal” in action … Discuss