Pop music queen Beyonce has surprised her fans (and pretty much the entire music industry) by releasing her fifth studio album, with no marketing run-up. In a press release, Mrs. Carter said that she was tired of the commercialized way her music had been debuted and promoted in the past.
I didn't want to release my music the way I've done it. I am bored with that. I feel like I am able to speak directly to my fans. There's so much that gets between the music, the artist and the fans. I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and from me to my fans.
Instead of Pepsi commercials and online promos (or even the formal release of new radio singles), Beyonce announced the self-titled record via a Facebook post. In addition to a handful of collaborations (Frank Ocean, Jay-Z, Drake and more), each song on the new album also contains its own music video. Explaining the record’s visual emphasis, Beyonce said in the statement, “When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they're all connected to the music" … Discuss