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Secretly Adding a Few Cents to Your Bill Is a Small Price for Great Service, Says Chipotle

Chipotle, possibly America's most universally beloved fast-food chain, is under fire for covertly rounding prices to the nearest nickel in some high-volume areas like New York and Los Angeles. The chain found that rounding prices moved lines along quicker, and they started implementing the practice earlier this summer without telling customers—until a keen-eyed New Jersey resident noticed his receipts weren't adding up. When he asked the manager of his local Chipotle about it, he was told, "Oh, it’s a computer program. It is just rounding numbers. It takes a little from certain receipts and gives a little to others. What do you want? A few pennies?" But now that it's made national news, a Chipotle spokesman has said the practice will continue but will always be rounded down instead of up. So your next burrito might cost two cents less. Every little bit helps ...

5 Comments

85,212

EaglesQuestions commented…

Yeah... I see what they're doing there,
but you can't tell customers that an item costs $x, but then round up without disclosing it. I'm pretty sure that's not legal.

85,212

Anonymous commented…

This will not stop me or the majority of people from eating there.

Jeff

1

Jeff commented…

Why in the world does America still use pennies? Here in Australia (where the AU$ is virtually the same as the US$) they've been rounding up to 5's for a long time, and no one misses the pennies. Maybe the US should bring back the ha'penny, just to make sure we're being as fair and precise as possible.

85,212

Martinmr commented…

we love our pennies!

85,212

Anonymous commented…

I'd say round to the nearest dime. I'm happy with that. I welcome this practice and consider it a price I'm willing to pay to get rid of the penny (and the nickel).

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