Presenting the World's Most Serious Font

Time to update your resume. Filmmaker Errol Morris, writing for the New York Times, has discovered that people are more likely to take the Baskerville font seriously than any other font, garnering as much as a 1.5% more positive reaction than other serious fonts. No word on how much more serious it's being taken than Comic Sans or Papyrus, but then, the less said about those, the better ...