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Panera Experimenting with Pay-What-You-Want Pricing

Panera restaurants in the St. Louis area will begin experimenting with new pay-what-you-want pricing for their Turkey Chili in a Bread Bowl. But beyond just a marketing ploy, the Meal of Shared Responsibility is actually a way for the restaurant chain to encourage customers to help give to those in need.

Here’s how it works: Any amount above the suggested $5.89 price will go toward the meals of customers who couldn’t pay and to St. Louis-area hunger programs. The idea is that those in genuine need of a good meal (the chili contains about a day's worth of nutrition), can get a free bowl of chili, and other generous customers will help offset the cost …

3 Comments

Esther Aspling

635

Esther Aspling commented…

Hmm, it's a nice thought, and called me disillusioned, but I don't see that working.

http://forthisisthetime.blogspot.com/

Mike Laxton

1

Mike Laxton commented…

I've seen the same model used in several other places, and those places have thrived and profited more than if they were to charge a solid price. I guess we'll have to see.

Chris Depew

13

Chris Depew commented…

I don't think this is the only place or time Panera has done/is doing this. It has been successful in their other locations. At least I think I am thinking of the correct chain.

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