Panera Experimenting with Pay-What-You-Want Pricing
March 28, 2013
Panera restaurants in the St. Louis area will begin experimenting with new pay-what-you-want pricing for their Turkey Chili in a Bread Bowl. But beyond just a marketing ploy, the Meal of Shared Responsibility is actually a way for the restaurant chain to encourage customers to help give to those in need.
Here’s how it works: Any amount above the suggested $5.89 price will go toward the meals of customers who couldn’t pay and to St. Louis-area hunger programs. The idea is that those in genuine need of a good meal (the chili contains about a day's worth of nutrition), can get a free bowl of chili, and other generous customers will help offset the cost …