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Jay-Z Is Personally Calling Tidal Subscribers to Thank Them

Jay-Z Is Personally Calling Tidal Subscribers to Thank Them

Either things at Tidal are getting desperate or Jay-Z is just an extremely dedicated business owner. An executive at the streaming service told Business Insider that Jay-Z, Jack White and several of the other artist/owners have been calling subscribers on the phone and personally thanking them for using the service. Since launching earlier this month during a high-profile ceremony with some of music’s biggest stars, Tidal has faced some mixed reviews. It also just reportedly lost its CEO.

Lily Allen, members of Mumford & Sons and Death Cab for Cutie’s Ben Gibbard have publically spoken out about the streaming service, which claims to pay artists higher royalty rates than Spotify. One of the selling points for Tidal—which unlike Spotify, doesn’t offer a free tier—is that it is “artist owned.” But Marcus Mumford told The Daily Beast, “I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned, it’s owned by those rich, wealthy artists.” Tidal does have at least a few fans though. The Tidal executive said one of the people Jay-Z rang up told him, “This is the best customer service call I’ve ever received!” …

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