Heartbreaking Video Shows How Technology Addiction Is Changing Childhood

Is a generation of kids missing out on a childhood of exploration and outdoor fun because of technology? The granola bar company Nature Valley has released this ad that asks three generations of people in several different families the same question: When you were a kid, what did you do for fun? While parents and grandparents talked about things like fishing, forests and baseball, many of today’s children discussed the hours they spent on mobile devices and playing video games. Sure, it’s a granola bar ad (and not exactly a scientific survey), but it’s still pretty a sobering commentary on how technology is changing the ways we spend our time.

Top Comments

Janay Boyer


Janay Boyer commented…

What's so hard about not giving your kids a tablet or a smartphone? Don't parents have the authority to MAKE them turn it off and suggest something novel like reading a book or playing outside?

Chris Baccus


Chris Baccus commented…

The problem isn't video games unless you as a parent have no spine to limit your kids' time on such devices. The real issue is structured activities. Everything the grandparents and parents mention wasn't a class or club that one had to pay to join to do after school. Today all the streets are bare not because everyone is playing video games inside. It's because everyone is at soccer practice, a music lesson or at some older kid daycare center. No one is around playing outside because we have turned every activity into a business and eliminated the concept of kids just going outside their front door and playing with the other kids in the neighborhood. That is the problem.


Nick Wallwork


Nick Wallwork commented…

1. Everything looks better in retrospect. The older folks remember the time they had fun outside, I wonder if you asked those kids when they were grown if they would have remembered outside activities as well.

2. As technology advances, so does society. Why is the older folks childhood better than the kids? Having kids advanced at technology will be good for them as they grow up.

3. This is told through some pretty biased older generational lenses. There is no evidence in this video that kids are worse of than their parents, just that their childhoods are different.

4. There is less land and "leashes" for kids these days. I agree with the above comment. We have spent years demonizing the outdoors. It's no wonder that kids don't spend time in it.

Ester Berrios


Ester Berrios commented…

I agree that children have too much access to technology. I've seen young kids run around with iphones when I didn't even get my first tracfone til I was in middle school. I was born in 95 and I spent my days outside playing all kinds of sports and games with friends. One problem about today is, depending on where you live, it's just not that safe to let your children run off to wherever. I use to be able to go to the store by myself when I was young, I would not allow the same thing for a child today. Example, I live in Boston and a little boy was riding his bike up and down the sidewalk on a main road, he ended up getting shot during a drive by shooting. This is definitely a major factor for kids being so stuck on technology. Its easier for a busy parent to entertain their kids with when there's no time to take them out somewhere.

Erivin Schwartz


Erivin Schwartz commented…

Despite the gloomy outlook painted in this article, I’m sure that the technology that keeps us connected to the Internet has done much good for our lives. However, do remember who is in control and act like it. When your digital devices are taking up too much of your life, you know it’s time to switch it off and enjoy life unplugged.

Josh Barett


Josh Barett commented…

Very true students are now mostly involved in technological enhanced devices and missing the essence of childhood. These devices although inculcate more knowledge in children, but they also hinder the all-round development of children. It is uttermost important that we make our children more involved in extra-curriculum activities.
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Jennifer Marten


Jennifer Marten commented…

Technology has changes children alot if we go back in our time then we didn’t have much technology and we like to play physical games or play most of the time outside of our homes but now due to technology kids rather stay at home used phones, tabs etc to spend their time. And now we even have social media by which you can make friends online just by joining the social circle. So basically kids are getting lazier and technology has a real big impact on future. try reading blogs on http://www.dissertationclub.co.uk/

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