A lot of companies are pulling out the stops in their rush to made a scene at the Olympics, but Coca-Cola has really outdone itself with this bonkers-looking structure in Olympic Park. The inside is made up of giant air cushions that make athletic noises like heartbeats, shoe squeaks and arrows hitting a target. These noises are activated by visitors’ motions, and can be manipulated to remix songs. Londoners will be able to visit the building, called the Coca-Cola Beatbox, starting July 27. It’s definitely going to be the only thing anyone in London is talking about next week …
