Chipotle Faked a Twitter Hack for Publicity

Remember a few days ago when it appeared that someone’s grandmother accidently hacked the official Twitter account of restaurant chain Chipotle and posted a series of clueless tweets? Well it turns out it was all a publicity stunt orchestrated by the company as part of a promotional campaign. A Chipotle representative told Mashable, “We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that. It was definitely thought out: We didn’t want it to be harmful or hateful or controversial.” Not cool Chipotle. When something humorously unfortunate happens to a company on social media, we want to laugh at your expense, not have it revealed it was a harmless prank that effectively grabbed our attention. We’ll still eat your delicious burritos and warm, freshly baked chips, but don’t expect us to retweet you any time soon …

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