According to Nielsen’s new State of the Media report, Americans are watching a ton of TV—and a ton of commercials. Their research shows that the average American TV viewer consumes 175 hours of TV every month—43 of which are commercials. And, despite the rise of on-demand streaming outlets, traditional broadcast television still dominates; Netflix and Hulu combined for just 18 hours of the average viewers monthly TV-watching.
Even though viewers have an unprecedented access to programming (189 channels on average), they only really watch a few of them (17.5). Perhaps unsurprisingly (for anyone who watches football, Downton Abbey, The Simpsons, Mad Men or any other number of critically acclaimed shows), Sunday is the most watched TV night in American, with 125 million viewers tuning in to their favorites. Uproxx has put together this rundown of some of the report’s other telling findings about American viewing habits, but the real takeaway is pretty clear: People loving sitting around and watching television …
