When Caitlin Crosby met Rob and Cera on Hollywood Boulevard, they were holding a sign that read “Ugly, broke and hungry.” She took the couple to dinner and, upon learning Cera loved making jewelry, asked them to be her business partners. Crosby, a musician, had been selling engraved keys to her audiences to inspire hope, and she needed help.
Today, the Giving Keys employs 15 people—all homeless—who are supported in their transition out of homelessness through the company’s profits. Giving Keys necklaces are sold at Fred Segal and 200 other stores around the world.
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