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The Super Bowl of Sex Trade

The football event of the year offers a marketing opportunity like none other for advertisers and host city businesses—but also for traffickers.

This article is from Issue 61: Jan/Feb 2013

Between the Mercedes-Benz Superdome, a four-day entertainment lineup and a halftime performance by Beyoncé Knowles, New Orleans is gearing up to put on a world-class show for Super Bowl XLVII.

But out from under the lights, the Super Bowl is considered the largest annual sex trafficking event in the United States. Its predominantly male crowds, influx of money and party atmosphere converge to drive supply and demand for women.