How to Win $1 Million

This article is from Issue 58: Jul/Aug 2012

It was like a scene from the Super Bowl. Bob Costas handed me a check for $1 million. Confetti fell, Colin Farrell clapped and I even brought a pretty girl.
Last December, To Write Love on Her Arms (TWLOHA) won the first-ever American Giving Awards presented by Chase. Ever since then, the question on everyone’s mind (including my own) was: How did you do it? How did you get people to vote? How did you maintain momentum? How did you prove yourself trustworthy of all that money?