Doing Business Unusual

We interview Shawn Parr of Bulldog Drummond.

This article is from Issue 60: Nov/Dec 2012

While most companies stake their pride in innovation at the farthest edge, Bulldog Drummond—the creative consulting team helping Starbucks, ESPN Zone, Nestlé and CMT, to name just a few—has earned its world-class reputation for going back to the basics. So, what’s their model of success? We asked founder and CEO Shawn Parr to explain the secret behind what he calls “uncommon sense.”