Jan 27 2012
According to new media research, more than $20 million has been paid to local TV stations in Florida for political attack ads. It's the most in any state's primary so far, and it basically means not even the wonder of Parks & Recreation is immune from someone screaming about Newt Gingrich's moon colony ...
Media analyst SNL Kagan estimates that a primary-high $20 million-plus will pour in to Florida stations as candidates (and super PACs) unleash a torrent of ads designed to sway voters.
So far, stations aren't earning as much as they did during the 2008 election, which had both Republican and Democratic primaries. But South Carolina stations, which took in an estimated $13.5 million in primary ads in 2008, were close, with $12 million this time ...
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