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Editor's Note: The following is Cameron Strang's "First Word" column from the Nov./Dec. 2009 issue of RELEVANT. His son, Cohen Isaac Strang, was born on October 23, 2009, a few weeks after this column was written.

As I write these words, it’s less than two weeks until Maya and I are due to have our first baby. We’re thrilled and nervous, as any new parents would be I guess, but for us this moment is even more significant. It’s the culmination of a hard journey and celebration of a major work God has been doing in our lives.

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This First Word column appears in the Sept./Oct. 2009 issue of RELEVANT. Click here to view the digital edition, or pick it up at retailers nationwide.


Get to know me, and you’ll quickly learn I have a fairly short attention span. Not ADD/what’s-wrong-with-him short, but short enough that over the years, despite very noble intentions, I’ve found it virtually impossible to, say, sustain blogging with any regularity. I also have little tolerance for those books that take one thought and basically stretch it out for 200 pages.

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Anyone who has followed my Twitter this spring has probably been annoyed with me during the NBA playoffs. Longtime RELEVANT Podcast listeners know I’m a fairly—OK, very—passionate fan of the Orlando Magic. And this year, they've had a thrilling, unexpected run to the NBA Finals.

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Well, it's good to be back from my two-month sabbatical. Many of you have asked how I'm doing, and I just want you to know, yes, I'm more tan than I have been in years. 

I thought it'd make sense for my first column back to talk about some of the behind-the-scenes happenings here at RELEVANT, especially since I'm catching up on all the updates myself. And because I can't log onto Facebook without someone asking me when the podcast is going to get back to normal. (I'll get to that in a minute.)

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As I mentioned in my last column, the March issue marked the sixth anniversary of RELEVANT. I talked about the turnaround we’ve been working on and the new vision for our company. It’s an exciting time for our team.

But there’s another side to the story that’s just as important, if not more so, and it’s one people don’t talk about much. Our last issue going to the printer actually closed an insane deadline season for us. We’re a small team, but had overlapping deadlines sending the magazine and our 200-page ministry book/zine Neue Quarterly to the printer on the same day. And in the midst of it, we relaunched RELEVANTmagazine.com, a massive project I was also very involved in.

We were overloaded, and for two straight months I picked up the slack where I could, while doing my best to lead the team. I was in meetings all day, and working all night. I was working 16- to 18-hour days, six days a week. While that was an extreme season, it’s honestly the result of a pattern I had created for myself over the almost nine years since I founded the company. We always have more ideas than we have manpower and resources, and that adrenaline rush of chasing dreams and taking risks has kind of been my M.O. since day one. To be honest, it’s a pressure and pace that’s difficult to maintain over the longterm.

But somehow, we kept going.

This time, though, it caught up with me. The day after we sent the issue to the printer, I hit a wall. I looked up from the extreme pressure I’d created for myself and realized I was running on empty. My life had gotten consumed with work, and my personal and spiritual lives were dying because of it. I looked up and found my marriage strained, and my relationship with God more distant than I’d ever known it. I wasn’t living the life I wanted to live, and I knew some major changes were needed. So, I talked to my wife and my team about helping me create some boundaries—something, honestly, I’d never put in place before.

I’m passionate about what we’re doing at RELEVANT—it’s my dream job, after all—and because of that I unintentionally let it consume me. I carried the company’s financial stress home. I carried personnel stress home. I carried work home. If a project was more than our limited manpower could pull off, I’d do it myself at night. I had good intentions, but over the years it began to change me. My life’s priorities had flipped without me intending them to, and I needed to intentionally bring balance into my life and how I spent my time.

I had gotten so busy with what I felt I was doing for God, I started to lose my relationship with Him. In the midst of the stress, I was becoming a shell of the man I wanted to be. A void in my heart had formed, and I’d filled the void with more busyness—harming my friendships and marriage in the process. Worse yet, I didn’t even see it was happening. Then one day, my wife told me she couldn’t take
it anymore. Shaken by how hurt she was, and how empty I suddenly found myself, I knew I couldn’t take it anymore either. I needed to get my life back, and fi nd my heart again. For the sake of my marriage, but also for myself too, I needed to figure out how life had gotten so upside-down, to heal and to chart a drastic new course.

So, without so much as a day’s notice, I told the team for this season I needed to do more than just add boundaries to my schedule; I needed a sabbatical. It would be the first long-term break I’ve had in the last nine years. I had to do something drastic to recalibrate my life, find my heart and get my priorities back. I’m actually in the midst of the sabbatical as I write this, and I’m glad to report, it’s working.
I had found myself in a place of extreme isolation. I had positioned life so I didn’t need to ask for help. I didn’t need to rely on God; I didn’t need to rely on friends; if I worked hard enough, long enough and was determined enough, we could overcome any obstacle. I was living in deception and had inadvertently created a cycle that was destroying my life.

The first thing God grabbed my attention about is that I can’t do it alone. We all need to ask for help. We were created for relationship. Self-reliance is pride, and it kills our spiritual life and relationships.
So, I reached out to our church. They recommended a great Christian counselor nearby, who Maya and I now see regularly. The counselor has helped us uncover the roots of the negative patterns in our lives and has helped us begin the long, hard road to spiritual and emotional healing. Since all this started in January, I’ve been reading and praying like never before, and my spirit is alive again. I feel a connection with God that I haven’t sensed, if I’m to be honest, in a decade or more. I’ve surrounded myself with deep and meaningful friendships. I’ve also been able to reconnect in a new way with my wife, and our marriage is being completely renewed and healed. (And not a moment too soon—in the midst of all this, we found out we’re pregnant with our first child. It’s something we’ve been trying and praying for for the last five years—a huge and exciting answer to prayer.)

As I look at life, not one part of me wants it to go back to how it was. I want my priorities to be my relationship with God first, my wife/family second and then everything else. While I know God has called me to do RELEVANT, and He’s given me skills and vision for it, it’s not who I am. My identity is found in Him, and nothing else.  You can tell someone’s priorities by how they spend their time. If you were to look at me a few months ago, you’d think I cared about work and nothing else. While that’s not what I wanted, it’s what I was doing and it resulted in other parts of my life being strained or destroyed.

That’s not what God has called any of us to do. We were built for relationship—with Him, with our families, with our friends and communities. If we aren’t prioritizing and deliberately living our lives that way, then we’re missing it. Life will pass us by, and our hearts will become calloused. Like mine. Now that the scales have come off my eyes, I know life will be different. (The first step to change something is being aware of the problem.) And yes, I know that’s easier to say while I’m on sabbatical and not facing the day-to-day routine and associated pressures. The trick will be adding intentional margin into my schedule and making sure I invest in my true priorities every day.

Our generation wants to change the world. And while that’s a good thing and we should chase our dreams with reckless abandon, we need to be careful. Careful we don’t get so busy our priorities inadvertently change, losing our heart or harming relationships. Careful we don’t become self-reliant, as that leads to isolation and pride. And careful we don’t get so consumed with the thing we’re doing
for God, that we lose Him in the process.

CAMERON STRANG is the founder and editor of RELEVANT. You can connect with him on Twitter (http://twitter.com/cameronstrang) or Facebook.

This column appears as FIRST WORD in the May/June 2009 issue of RELEVANT Magazine. You can read it online here.

Turnaround seems to be the de facto priority for Washington right now. And while I agree there are steps the government should take to get the free market economy flowing again, downturns like this can also be blessings in disguise.

Whenever the economic climate gets difficult, as it is now, the cream is forced to rise to the top. Bad ideas fail. Less revenue leads to a higher emphasis on creativity and ingenuity, and inevitably a new
wave of innovation and growth emerges. If done properly, the turnaround from a slump can lead to a much stronger season ahead.

We’re starting to see this right now in the music industry, where new models are emerging in independent music. It’s all happening because the old label-centric industry failed to stay up with shifts in technology and audience tastes, and the bottom fell out. It forced artists to chart a new course, and the results are looking good. (We talk about that more in this issue’s new music guide.)  It’s also happening here. This issue of RELEVANT marks the sixth anniversary of the magazine (and seventh for RELEVANTmagazine.com). While I know that’s still relative infancy, it’s a significant
occasion to me because there was a time not too long ago I wasn’t sure I’d get to write this column.

For a variety of reasons, at the end of 2006 we shut down RELEVANT Books. That took away half of our company’s revenue overnight, but we didn’t proactively make the difficult changes necessary to absorb the blow. While six-figure debt accumulated, we naively tried to keep doing things the way we always had, and hope for better results. (Kind of sounds like the auto industry.) The result was a bottoming out that had me considering selling the company or shutting down altogether.

But a funny thing happened as we wrestled with what to do: God told us He wasn’t done with us yet. He began instilling fresh vision in us, and a renewed sense of determination that what He’s calling us to
do is different than we’ve seen in the past. So, we blew up the model. We went from 30 staff members to 11 at one point. We shut down things that weren’t working and prayerfully launched new ideas God was hatching in us. Since we knew the worst that could to happen to us was just bankruptcy, we weren’t afraid to take risks.

And it’s paying off. Even as the economy worsens, God is honestly blessing RELEVANT. Our online growth has been significant—more than a 60 percent increase—which is rare for an established brand. Our magazine is in more and more newsstands every issue, and while other magazines—from Radar to FHM to Domino—are folding, we’re trucking along. I mention that, not to boast, but to give hope to
those who have also faced significant challenges. God forced us to re-evaluate everything we were doing in light of good stewardship, alignment with our calling, and finding the balance between opportunity and need. We had to lay our Isaac on the altar and be willing to do whatever God asked of us. The decisions have not been easy, but nothing worth doing ever is. Through it all, we’ve tried to
follow God’s direction with every step.

Out of the turnaround, a new season is emerging for our company. First was the launch of Neue, our division for ministry, which you can connect with at NeueMinistry.com. Then we relaunched our sister
community, RadiantMagazine.com, and right now we’re relaunching RELEVANTmagazine.com. But more than anything, we’re obsessed with a new mission God birthed in us called Reject Apathy. No longer is RELEVANT going to just report what God is doing in our generation; together, we’re rolling up our sleeves and getting involved. Our generation is called to be spiritually passionate and socially compassionate. We’re supposed to model a Christianity known for its love, for its sacrifice, selflessness and outward service.

To that end, from here on out Reject Apathy will be a big part of what we do. What is it? A platform to talk about the kind of life Christians should be living. It will spotlight causes and issues we need to get involved in, showing ways you can make a difference. We want Reject Apathy to be a conduit for change—locally, globally, online and in person. We have no commercial agenda in this. We’re not asking for money, and we’re not trying to start another trendy social justice organization. We just want to use our platform for more than making media. We want to make an eternal difference in people’s lives around the world, help open hearts and minds, and get our generation in motion. So we’re putting our money where our mouth is and trying something new.

That’s what turnaround takes—being realistic about the seasons God takes us through and saying that what used to work isn’t good enough anymore. It’s difficult to turn from things you spent years, even decades, pursuing, but when you stop relying on yourself and rely on God alone, things change. Take risks. Pursue your passions. Don’t be afraid of failure. Obey God with confidence. That’s where true life, creativity and calling reside. And when God says to blow it up and start over, do it without hesitation. d

New for 2009

True to form, our anniversary also marks several new launches for us. There’s a lot in motion we can’t tell you about just yet, but here’s some recent goodness:

New RELEVANTmagazine.com Head over to our website and you might be surprised by what you see. Namely, everything. You’ll find:
• A massive community section (connect, blog, add photos and videos)
• A new on-demand RELEVANT.tv
• Digital editions of the print magazine
• Seven years of searchable archives
• RSS feeds for all content, even Slices
• Exclusive columns and member blogs
• Multimedia and conversation
The site is continually evolving, so check it out and let us know what you think!

Reject Apathy
Now in its infancy, Reject Apathy is something you’ll be seeing more about in the near future. Check out RejectApathy.org for ways to connect.

Podcast
After a three-month hiatus, the RELEVANT Podcast is back for more! You can download it at iTunes, or check out the archives and live performances at RELEVANTmagazine.com.

CAMERON STRANG is the founder and editor of RELEVANT. You can connect with him on Twitter (twitter.com/cameronstrang) or Facebook.

This column appears as FIRST WORD in the July/August 2009 issue of RELEVANT Magazine. You can read it online here.

I recently Twittered about my regret in somehow overlooking Kings of Leon's Only By The Night. The album released last fall, but I hadn't given it a listen until just a few weeks ago. And of course, I can't stop listening to it. Incredible music. 

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Last week, I hit a wall. Because of months of overlapping deadlines at work (web builds happening on top of magazine deadlines happening on top of the staff being short-handed), it had been about six weeks since I had a full day off. Sixteen- to 18-hour work days were becoming the norm, and I was fried.

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