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First Word: A Time to Pivot

This article is from Issue 61: Jan/Feb 2013

There’s something I’ve learned over the last decade of publishing RELEVANT. It’s profound. Could change your life. I don’t know if you’re ready for it. Here it is:

(Dramatic pause.)

Sometimes things don’t go as planned.

Let that sink in. See?

Media, like life, is all about intentional adaptation. Take this issue, for example. It turned out dramatically different than how we planned it—and even how it looked a week before going to print. The cover story, major features—everything seemed to change in the 11th hour.