First Word: A Time to Pivot
By Cameron Strang
December 15, 2012
Founder of RELEVANT, husband of Maya, dad of Cohen, follower of Jesus, podcaster, design nerd, fan of the Magic and Gators. But not in that order.
There’s something I’ve learned over the last decade of publishing RELEVANT. It’s profound. Could change your life. I don’t know if you’re ready for it. Here it is:
Sometimes things don’t go as planned.
Let that sink in. See?
Media, like life, is all about intentional adaptation. Take this issue, for example. It turned out dramatically different than how we planned it—and even how it looked a week before going to print. The cover story, major features—everything seemed to change in the 11th hour.
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