Gawker Crowdsources Journalism
When staff members at Gawker were offered video proof of Toronto Mayor Rob Ford smoking crack cocaine with drug dealers for $200,000, they saw it as an opportunity to break a major news story and utilize crowdfunding technology. Gawker asked its audience to contribute to their self-described “Crackstarter campaign,” and they soon raised the cash to obtain the tape.
Unlock the rest of this story for free! Just register below to get instant access to premium articles.
To Continue Reading…
Create an Account:
Register now to get instant access to the rest of this article, plus four more!