Gawker Crowdsources Journalism
August 23, 2013
When staff members at Gawker were offered video proof of Toronto Mayor Rob Ford smoking crack cocaine with drug dealers for $200,000, they saw it as an opportunity to break a major news story and utilize crowdfunding technology. Gawker asked its audience to contribute to their self-described “Crackstarter campaign,” and they soon raised the cash to obtain the tape.
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