‘Black Ops 2’: The Most Best-Selling Thing Ever

This article is from Issue 62: March/April 2013

Black Ops 2, the latest in the money-minting Call of Duty video game franchise, made over $500 million in 24 hours, smashing opening day records not just for video games, but for movies too. In comparison, Harry Potter and the Deathly Hallows, Part 2—which holds the record for the most lucrative opening day of any movie—brought in just over $92.1 million on its first day, and 2012’s biggest film, The Avengers, made just over $600 million its entire theatrical run.